Answer by Christine Brantley, Community Relations and Development Manager: The community relations & development team (aka marketing) - and system program coordinators, Katie Cerqua (Youth & Family), James Giangregorio (Teen) and Ashley Barrineau (Adult) - make edits to program descriptions in Update for many reasons. Most often it’s to reduce length, improve clarity and streamline style and format. With each issue, about 20% more program content (2 – 3 pages) is submitted for Update than will fit on its pages. We must make decisions about what can be edited, or maybe changed from a detailed description to more of an "ad" that refers customers to the online calendar or website for details.
As for why a program might appear under a heading that “doesn’t make sense” – without knowing what you’re referencing – it might have been a simple mistake, or, maybe the blurb was vague and we misinterpreted the program. Feel free to let us know when you feel a program is grouped incorrectly, especially if it’s recurring one, so we can resolve the issue.
The point of the detailed process is to enable the system program coordinators and the marketing team to efficiently compile and manage content from 9 branches (168 proposals in Fall, many with multiple date listings) into one streamlined VBPL publication with a consistent voice. The content is used in Update, the online calendar, sent to external press and repurposed in a variety of other ways.
Tips to avoid excessive editing:
1. Please keep program titles & descriptions concise; avoid unnecessary/redundant info
2. Ensure that descriptions clearly explain the program so that a person with no knowledge of it can quickly understand what’s happening
3. Format paragraphs as outlined in this link to formatting tips & guidelines on our SharePoint site, sent on Sept. 5 to all library staff, in an email about the Update process
The Update content is sent to contacts at each branch for proofing before layout, and once again in layout form. Please take that time to proof the content and report edits to your Update contact. If you’re unsure of who the Update contacts are at your branch, please ask your manager.
Please feel free to contact Kevin Carobine, Katie Handerhan or me, or the system coordinator for your program’s target age group, if you have further questions about the Update process. We appreciate you asking the questions and providing us the opportunity to explain.